Web Performance Improvement
Performance Improvement comes in a number of components. Initially there is a investigative stage to understand what might be causing the problem, based on this, the solution can be built up as follows:
Site is slow Investigations into capacity and traffic figures, covering hardware, database, local network, ISP, memory, caching, server settings, error logs, etc
Low ""Look to Book"" Lots of visitors, but not many customers. Focus here would be on usability, customer feedback, trials, error messages, customer paths through the site, registration process, etc
Not many visitors Search Engine Optimisation is likely to be required. By ensuring the right information is made available your sites position in search engine ratings can be improved. This element will provide in-depth research into key words, phrases and competitor positioning. Advertising on search engines and partners sites is also a option that is investigated.